15/07/10 BARE launches a new website
In response to informal surveys conducted over the last year, BARE has taken steps to develop a new website that targets the needs of its customer and delivers a better user experience.
"The BARE customer is our central focus and supporting them at every touch point in their experience with BARE is our primary concern. Our customers were telling us that we needed to provide higher quality information and interactivity with the brand before and after the purchase," says Peter Falk, VP Marketing. "Evaluating our online platform and listening to what our customers were saying, we felt that it was necessary to take action."
Navigating through the new website it will become immediately obvious the site is designed to be minimal and intuitive. The main landing page is structured to provide a small number of relevant and digestible pieces of information and the ability to find the right product has become easier through customer interaction. "Our customers range from beginners to experts, so having them find the right product easily is very important to us. We've employed some exciting tools to deliver a better product finding experience, including what we call the "BAREFinder." This unique tool allows the user to refine their product search based on product attributes. Once their search is refined, the next logical step is to satisfy their curiosity with a brief product overview or the ability to compare different products. Our new site delivers these options clearly and intuitively," says Peter.
The product page adds support to a better user experience by offering up rich media content and a product magnifier so users can interact with the product. "Our goal was to offer, as close as we could, the sensation of touching and feeling the product. Ultimately, we decided the product magnifier was the best tool to achieve this goal."
Peter Falk added: "We are in a competitive market and our customers expect a high level of information and support across all channels of communication. At BARE, we know our products set a high standard in the industry - we want to set the same high standard for the on-line experience."
15/05/10 BARE Sponsors Guinness world record attempt
With over 30 years of experience and a design and manufacturing philosophy focusing on quality and
durability, it makes sense for BARE to sponsor a Guinness World RecordTM attempt for the world's
"Longest open, cold saltwater SCUBA dive."
According to Guinness, the individual(s) must successfully remain underwater in excess of 24(+) hours. The attempt will take place in Galway, on the beautiful West Coast of Ireland, and is planned for October 10 & 11, 2009. "There have been many world record attempts for the longest time spent underwater. This attempt however, differs in a several important details from other underwater records that have been set. What primarily sets this dive apart from others is the fact that the attempt will take place in open, cold sea (Atlantic Ocean). Unlike many tank/aquarium/pool dives, this dive takes place in an uncontrolled natural environment and will expose the divers to the elements for a prolonged period."
BARE will be providing Declan Devane and Paul Devane, brothers seeking the record, with several
products to keep them warm and dry for such an extended period. These products include BARE's
legendary XCD2 Tech Dry suit, Tech Dry Hood and Trek Boots.
While the record attempt is a definite highlight for all the parties involved, it also serves another purpose. The motivation for these two divers to set a Guinness World RecordTM is in memory of Cillian Devane, who passed away at the young age of 2 years from a brain tumour. Funds are being raised in his memory, and 100% of the donations from this attempt will go to the Children's Ward at Beaumont Hospital and CD's Helping Hands. Please go to the following website to find out how you can support this cause (http://www.worldslongestscubadive.com).
BARE wishes Declan, Paul and the rest of the team safety and the best of luck in their attempt to
achieve a world record and raise funds for two great organizations.